Redefining Business Operations and Leadership Roles
Technologies such as cloud, Artificial Intelligence and automation allow businesses to create fundamentally new operating models and competitive strategies. We’re increasingly able to deploy automated bots to perform routine administrative tasks, freeing up people for more value-added work. With the help of machine learning tools that apply pattern recognition capabilities, we can collect and analyze massive volumes of data, and gain new levels of insight into what our customers want.
To take full advantage of these capabilities, business leaders must expand their skill sets, facilitate a culture of continual learning and embrace an aggressively curious mindset. More than ever, the ability of technology executives to align with business goals and communicate in strategic terms – rather than IT jargon – is imperative. The marketing function is undergoing particularly disruptive change, as businesses focus on how technology can transform the customer experience to drive a competitive edge and impact the bottom line.
Marcos Jimenez and Camila Casale, CEO and CMO of Softtek USA respectively, will participate in eMerge Americas 2018 panel discussions exploring the far-reaching implications of digital transformation for business operations and personal career growth. On Tuesday, April 24th, Marcos will participate in a morning panel discussion on the main stage, examining the Future of Media, while Camila will join a panel of fellow women leaders in technology for the WIT breakout; both session will commence at 10:50 a.m.
Softtek is also proud to sponsor the VIP Happy Hour on Monday evening at the Loews Miami Beach.
